Have you ever wished you had the ability to hack into an investor’s mind? From figuring the right product-market fit for a product to learning about the...
Diving into an Investor’s Mind: 100X.VC​
The pandemic brought very few positives: the growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel, even more struggle...
Episode 1
December 28, 2020
DTC Marketing Revealed: Sharma Brands
Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
Episode 1
December 28, 2020
Building Social Communities: HaikuJAM
Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
Episode 1
December 28, 2020
Hyperlocal Design and Diversity: Dunzo
Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
India’s Largest Entrepreneurial Startup: Meesho
Communicating with Gen Z seems like treading on a minefield: they are not a passive herd of consumers but are a complicated bunch of passionate people striving...
Gen-Z, The Next Big Target Group: Trndsttrs
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WHAT’S DESIGNGRID?

Design Grid is a deep dive into everything unique - businesses, products and ideas.

Every decade has its own set of challenges that push the human race further, this pandemic induced one is no exception.

Saksham Mendiratta talks to some of the most creative people in the world, to gather their unique perspectives, strategies and ideas on what it takes to embed creativity across products and businesses. Each episode  decodes the dynamic nature of product design. No two products are the same. So, no two episodes should be either.

New releases

In the spotlight

Episode 10 • June 23, 2020

Competition and Culture in FinTech: PayTM

In 2017, PayTM became the first ever Payments App to cross 100 million downloads in India, starting a revolution. How did PayTM master the art of Product Design across Tier 1, 2 and 3 cities in India?

Featured

Latest Episodes

Diving into an Investor’s Mind: 100X.VC​

Episode 1

DTC Marketing Revealed: Sharma Brands

Episode 1

Building Social Communities: HaikuJAM

Episode 1
Featured Guests

Meet the legends

Rakshit Sinha

Ex-Senior Product Manager, Spotify

Rakshit is an experienced product leader with expertise in end-to-end product leadership in areas such as Product development, growth and more.

Shashank Randev

Investing Partner, 100X.VC

Shashank brings entrepreneurial and investment understanding with 15+ years of cross-functional expertise.

Nik Sharma

Founder & Investor, Sharma Brands

Nik is part of Forbes' 30 under 30 and an investor and advisor to some of the fastest-growing brands in commerce.

Neer Sharma

Founder, HaikuJAM

Neer Sharma is the co-founder of HaikuJAM - a mobile game that promotes togetherness and self-care through collaborative writing.

Anirban Das

Head of Product, Dunzo

Anirban Das is the Head of Product at Dunzo.

Kirti Avasarala

Chief Product Officer, Meesho

With 14 years of multi-functional leadership experience, Kirti has been a core part of products like Meesho, Flipkart and Amazon.

Jake Bjorseth

Founder, Trndsttrs

In less than two years, Jake has worked with dozens of challenger brands and Fortune 1000 brands including McDonald’s, L’Oreal, Coca Cola and more.

Vishal Gupta

Product Head, PhonePe

Vishal belongs to the rare group of professionals who understand technology, business and operations with equal ease.

Kapil Verma

Product Head, MakeMyTrip

Kapil has 21 years of global experience across e-commerce, travel, food tech, technology, telecom and financial services.

Rahul Saini

Chief Design Officer, PayTM

Rahul Saini has been a part of PayTM since its inception and has seen this product go through a multitude of phases to be where it is.

ABOUT US

What’s Lights Out studio?

Product studio with specialised teams

We take new consumer products to market or re-design high-growth consumer businesses.Our in-house team of strategists & consultants is complimented by our expert network of world-class specialists.

Episode 1
December 28, 2020

Diving into an Investor’s Mind: 100X.VC​

Have you ever wished you had the ability to hack into an investor’s mind? From figuring the right product-market fit for a product to learning about the...
View Project
Episode 1
December 28, 2020

DTC Marketing Revealed: Sharma Brands

The pandemic brought very few positives: the growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel, even more struggle...
View Project
Episode 1
December 28, 2020

Building Social Communities: HaikuJAM

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project
Episode 1
December 28, 2020

Hyperlocal Design and Diversity: Dunzo

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project
Episode 1
December 28, 2020

India’s Largest Entrepreneurial Startup: Meesho

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project
Episode 1
December 28, 2020

Gen-Z, The Next Big Target Group: Trndsttrs

Communicating with Gen Z seems like treading on a minefield: they are not a passive herd of consumers but are a complicated bunch of passionate people striving...
View Project
Episode 1
December 28, 2020

Diving into an Investor’s Mind: 100X.VC​

Have you ever wished you had the ability to hack into an investor’s mind? From figuring the right product-market fit for a product to learning about the...
View Project
Episode 1
December 28, 2020

DTC Marketing Revealed: Sharma Brands

The pandemic brought very few positives: the growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel, even more struggle...
View Project
Episode 1
December 28, 2020

Building Social Communities: HaikuJAM

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project