Decoding Payments in India with Vishal Gupta: PhonePe
Digital payments, like PhonePe, have dominated the payments market in India: even more during the pandemic. With a consumer base that relies on skepticism, how have digital payment companies managed to gain the trust of consumers through product design
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Gen-Z, The Next Big Target Group with Jake Bjorseth: Trndsttrs
Communicating with the Gen Z Target Group seems like treading on a minefield: they are not a passive herd of consumers but are a complicated bunch of passionate people striving to make drastic changes in the world. They also happen to be the biggest spenders and have revolutionized brand-to-consumer communication.
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India's Largest Entrepreneurial Startup with Kirti Avasarla: Meesho
Meesho, an India-based social commerce startup smack dab in the middle of hyper growth, happens to be one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for such a culturally nuanced audience like India?
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Hyperlocal Design with Anirban Das: Dunzo
When designing for multicultural audiences like India, cultural nuances need to be incorporated very carefully to build a satisfying product. So how does Dunzo, a hyper-local concierge platform with a proposition unlike anything else, create hyper local products?
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Building Teams & Social Communities with Neer Sharma: HaikuJAM
The most difficult part of building a brand is building communities. These are relationships a marketer can not force their user to have but in these social communities lies the key to developing a long-lasting brand. It's the simplest concepts that are easier said than done.
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DTC Marketing Revealed with Nik Sharma: Sharma Brands
The pandemic brought very few positives: the unprecedented growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel to make sales, even more struggle to crack the code of DTC marketing.
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Diving into an Investor's Mind with Shashank Randev: 100X.VC
Have you ever wished you had the ability to hack into an investor's mind? From figuring the right product-market fit for a product to learning about the future of customer-centric startups - here’s where the idea of launching your startup idea gets demystified.
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