dg
Posted by dg
July 30, 2021

Competition, Experience and Culture in FinTech, with Rahul Saini: PayTM

In 2017, PayTM became the first ever Payments App to cross 100 million downloads in India, starting a revolution in the Fintech sector. How did PayTM master the art of Product Design for 100 million customers across Tier 1, 2 and 3 cities in India?

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dg
Posted by dg
July 30, 2021

Designing for New Age Travel with Kapil Verma: MakeMyTrip

The pandemic put a halt to many things: travel and hospitality being one of the worst-hit. With the pandemic here to stay, comfort and pricing isn’t the deciding factor for travel companies anymore. So how do you design for the new-age travellers?

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Adil Singh
Posted by Adil Singh
April 27, 2021

Decoding Payments in India with Vishal Gupta: PhonePe

Digital payments, like PhonePe, have dominated the payments market in India: even more during the pandemic. With a consumer base that relies on skepticism, how have digital payment companies managed to gain the trust of consumers through product design

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Adil Singh
Posted by Adil Singh
April 27, 2021

Gen-Z, The Next Big Target Group with Jake Bjorseth: Trndsttrs

Communicating with the Gen Z Target Group seems like treading on a minefield: they are not a passive herd of consumers but are a complicated bunch of passionate people striving to make drastic changes in the world. They also happen to be the biggest spenders and have revolutionized brand-to-consumer communication.

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Adil Singh
Posted by Adil Singh
April 27, 2021

India's Largest Entrepreneurial Startup with Kirti Avasarla: Meesho

Meesho, an India-based social commerce startup smack dab in the middle of hyper growth, happens to be one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for such a culturally nuanced audience like India?

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Adil Singh
Posted by Adil Singh
April 27, 2021

Hyperlocal Design with Anirban Das: Dunzo

When designing for multicultural audiences like India, cultural nuances need to be incorporated very carefully to build a satisfying product. So how does Dunzo, a hyper-local concierge platform with a proposition unlike anything else, create hyper local products?

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Adil Singh
Posted by Adil Singh
April 27, 2021

Building Teams & Social Communities with Neer Sharma: HaikuJAM​

The most difficult part of building a brand is building communities. These are relationships a marketer can not force their user to have but in these social communities lies the key to developing a long-lasting brand. It's the simplest concepts that are easier said than done.

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Adil Singh
Posted by Adil Singh
April 27, 2021

DTC Marketing Revealed with Nik Sharma: Sharma Brands

The pandemic brought very few positives: the unprecedented growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel to make sales, even more struggle to crack the code of DTC marketing.

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Adil Singh
Posted by Adil Singh
April 24, 2021

Diving into an Investor's Mind with Shashank Randev: 100X.VC​

Have you ever wished you had the ability to hack into an investor's mind? From figuring the right product-market fit for a product to learning about the future of customer-centric startups - here’s where the idea of launching your startup idea gets demystified.

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dg
Posted by dg
April 7, 2020

Unlocking Design & Culture with Rakshit Sinha: Spotify

How does Spotify exactly ace design humane experiences, how does it understand its users so well and how can designers choose the right work culture.

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