Have you ever wished you had the ability to hack into an investor’s mind? From figuring the right product-market fit for a product to learning about the...
Diving into an Investor’s Mind: 100X.VC​
The pandemic brought very few positives: the growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel, even more struggle...
Episode 1
December 28, 2020
DTC Marketing Revealed: Sharma Brands
Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
Episode 1
December 28, 2020
Building Social Communities: HaikuJAM
Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
Episode 1
December 28, 2020
Hyperlocal Design and Diversity: Dunzo
Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
India’s Largest Entrepreneurial Startup: Meesho
Communicating with Gen Z seems like treading on a minefield: they are not a passive herd of consumers but are a complicated bunch of passionate people striving...
Gen-Z, The Next Big Target Group: Trndsttrs
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The best of why not

All Episodes

WHAT’S why not?

A data driven conversational series with India’s most active digitally active brands.

This year hasn’t been anywhere close to business as usual. So we decided to pick the brains of some of India’s most digitally active & loved brands.

Through the lens of their brand custodians, we dived into how they steered their brands through the tough times. What went through their minds, how strategies changed and how they navigated through challenges. It’s all here, wrapped in the best visual formats for you.

BRAND CUSTODIANS WE SPOKE TO

Meet the brand-fathers

Stephanie Lawrence

CEO, Colabrio Media

John Stamper

Co-Founder, Colabrio Media

Lucy Miller

Art Director, Colabrio Media

Laura Norson

Team Lead, Colabrio Media

Nik Spielberg Creative

Designer, Colabrio Media

Stacey Grey

PM, Colabrio Media

Mark Rickson

Partner, Colabrio Media

Alexy Morton

Strategy, Colabrio Media

ABOUT US

What’s Lights Out
studio?

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We work in the fields of brand strategy & product design.

Brand Campaigns
Help your favourite brands with brand positioning & objective driven awareness campaigns.
Design & Identity
Product Design

collaboration

Want to stay updated
on Lights Out?

We’re a team of creatives who are excited about unique ideas and help consumer brands & tech companies with design & brand strategies.

Episode 1
December 28, 2020

Diving into an Investor’s Mind: 100X.VC​

Have you ever wished you had the ability to hack into an investor’s mind? From figuring the right product-market fit for a product to learning about the...
View Project
Episode 1
December 28, 2020

DTC Marketing Revealed: Sharma Brands

The pandemic brought very few positives: the growth for direct-to-consumer brands is one of them. As more brands try to ace the online channel, even more struggle...
View Project
Episode 1
December 28, 2020

Building Social Communities: HaikuJAM

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project
Episode 1
December 28, 2020

Hyperlocal Design and Diversity: Dunzo

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project
Episode 1
December 28, 2020

India’s Largest Entrepreneurial Startup: Meesho

Meesho, an India-based social commerce startup, is one of the seven Indian startups featured on Y Combinator’s top startups list. How does Meesho make a product for...
View Project
Episode 1
December 28, 2020

Gen-Z, The Next Big Target Group: Trndsttrs

Communicating with Gen Z seems like treading on a minefield: they are not a passive herd of consumers but are a complicated bunch of passionate people striving...
View Project