Episode 1
December 28, 2020

Gen-Z, The Next Big Target Group: Trndsttrs

Open Project
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Meet the Guest

Jake Bjorseth

Jake Bjorseth is the 21-year-old Founder of Trndsttrs, a 25+ person agency helping brands understand and reach Gen Z. In less than two years, the group has worked with dozens of challenger brands and Fortune 1000 brands including McDonald’s, L’Oreal, The North Face, UnitedHealthCare, Coca Cola, Denny’s, and more.

“Product design is not to ship but knowing what not to ship”

-Rakshi Saxena

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